Available for senior marketing leadership roles & select client engagements Appleton, WI  ·  Remote-first

Brand, demand creative strategy.

Marketing leader with 10+ years building brands, scaling demand, and leading cross-functional teams across Fortune 500s, high-growth startups, and nonprofitsSamsung, Bose, Logitech, DoorDash, FanDuel, DraftKings. Strategy through execution.

Brands I've built for Global → scrappy
01 What I do

Three lanes, one operator.

Strategy through execution — whether embedded as a senior leader on your team or running point on a focused engagement. Hover a card.

01 / Brand
01

Brand & Creative

Brand strategy, visual identity, and integrated content production — leading in-house teams and external partners across video, photo, podcast, and UX.

02 / Growth
02

Growth & Demand

Paid social, search, programmatic, SEO, lifecycle, and CRO — architected around measurable pipeline and built on a real CRM backbone.

03 / Lead
03

Marketing Leadership

GTM strategy, integrated campaigns, budget ownership, and leadership of cross-functional marketing, creative, and agency teams.

02 About

Ten years of staying curious.

Portrait of Jordan Higgs Appleton, WI

I've spent the last decade at the intersection of strategy and craft — the place where a brand deck has to survive contact with a media plan, a shot list, and a Monday morning stand-up.

My path runs from content creator to marketing strategist to team leader. I've built and led marketing functions inside agencies, startups, and enterprise orgs — and I still roll up my sleeves when the work calls for it. Remote-first from Appleton, Wisconsin.

Currently

Leading
Marketing & creative at Beken Holdings
Building
ProKR — SaaS for nonprofits
Open to
Senior leadership roles & select engagements
03 Experience

Eight roles. One through-line.

2020 — Present

Founder & Creative Director

Jordan Higgs Creative
Current
2021 — 2026

Associate Director of Marketing

Beken Consulting / Beken Holdings
Recent
2020 — Present

Marketing Strategist & Content Producer

Portable North Pole
Seasonal
2021 — 2023

Marketing & Product Lead

BettorOff Sports
Startup
2020 — 2022

Chief Photography Officer

Pinseeker Studios
Creative
2020 — 2021

Marketing Technology Specialist

County Materials Corporation
B2B
2018 — 2021

Technology Consultant

Skyward Inc.
EdTech
2016 — 2018

Personal Banker

Fifth Third Bank
Origins
Want the full version?
Download resume
04 Beyond work

Where the rest of the time goes.

Service work I actually show up for.

  • Big Brothers Big SistersMentor
  • To Write Love on Her ArmsAdvocate
  • Walk a Mile in Her ShoesAdvocate
  • United WayVolunteer
  • Partnership Community Health CenterSupporter
Tweaks — accent
Coral
Cobalt
Chart
Plum